
Thank you for joining us for this focus group, having had a chance to use two. We now have some more questions and thank you for answering questions, like, you know, straight off of using the tool before we even got to sit here and Suda Chantic, some notes from what you were saying, just through a while ago.

That's great. I'm the first question is pretty broad and it's really asking you about what might be the effects of misinformation. So what do you see, is the impact? What could miss information then go on to do? And don't also put once. It, I think it can stir up people's anger, depending on Um, You know.

He because they're particular types of information. For instance, we can look at, you know, when there was Brexit Um, And they were targeting particular aspects. Of. Of safer. Instance immigration. How to say we're having a large number of immigrants coming and taking our jobs? Um, And, Know, that kind of like stirred up, people to say, yes, we need to get these people out because they are taking our jobs.

Um yeah so it can stir up, anger, anger. Yeah, social and rest, I guess, yes, what you describing the as well, I think it creates like an emotional response which then in turn, you know, if that becomes embedded, then becomes something that can be a physical response or an action that takes place there after And form whole movement, switch can have obviously impacts on somebody you know, satter home alone, Building concern because of an echo, chamber of information created, but you can also have, you know, global implications as well when it's about politics.

When it's about will dishes. So yeah, it's A small seed can grow quite a lot when it's online and has that reach. That's a good point. So it's not only like getting people together with people who are on their own are picking up and generating the fear and or whatever the or whatever the response is.

Yeah to it as you because I know to see didn't point out angles as like a response so it could be positive. It could be like hopeful, it could be that couldn't say yes you know.

I think at the end of that spectrum is Ultimately and recent cost of living crisis, Where people have said that they're bills are going to be like a thousand pounds a month and things and those one instance in the in the news, where a couple and their dog, Of died, they obviously committed suicide because of the thought of having to pay.

Oh my goodness amount of money and the dog and the obviously you know they didn't want to leave the dog behind. So yes that you canize that the work, that's the worst case that's awful. Yeah. You know. Yeah yeah self-harma with the content. Yeah. The cost of living. I think that's that's really sad and it's just desperate people get so desperate and worried that they don't see a light at the end of this.

Always a life at the end. Yeah. You don't you? Oh, so sad, that's sad. I think also like when we look at The during the time of COVID. Of this was prevalent. You know, within the black community Asian community. The kind of information that was being passed around you know, they want to give you this thing.

They're trying to kill you. And in effect, you know, they would tapping into Doubts that people had and because of that people didn't get the vaccine and you'll find quite a lot more people died. And because they were just afraid. Yeah, they were just afraid. Um, so I think sometimes misinformation taps in, to Um, the doubts and fears that people have And enterts and feel exactly.

So something that you do have been thinking about it, magnifies it makes it so much bigger. Um and then like you're going on social media as everywhere, you're speaking to your people. A group like maybe within the same race, they also talking about the same thing and you start to believe it even though it's not true.

Yeah. There was certainly a fair bit, like, going on in Nottingham. Yes, Yeah, definitely. I picked up on it. Anybody else have that experience? Nothing. Yeah, I mean, I still see the effects of that on close friends of mine who have kind of fallen victim to thinking that there's these kind of global conspiracies, right down to things like 5G, towers, impacting covid, and they are really down the rabbit hole.

And that's one element of why I was interested in participating. So, the only way because I'm hoping I can feed something back to them, that become a bit more logical because it, it takes over their whole life. They they're just consuming social media about this all the time. So it doesn't even have to be necessarily on mainstream news feeds like, the daily mail or I've had Lloyds, or, you know, the average streams to that.

It can just be down to places, like, Reddit, or ever, social, media channels, where, you know, these communities build or around misinformation and people,

Yeah. They share it between themselves. Yeah, Mother book buying as well. That was the bulk fine. Yeah, the toilet paper. Yeah. Yeah and toilet rolls all flour. I mean, I To be honest, my aunties of a cork, and a baker. And I had to go and buy a big sack of flour.

And i had it in the booty, my car, and I went round all my friends and family. We are dealing this bag dealing in this white powder out. Not just one of our heroes. I've benefited because my auntie gave me the bread that she'd made. So nice one. Oh my goodness.

Yeah, there was an awful lot of worrying about all kinds past the disappeared from the shoulder one boy after the toilet. Yeah, it was the past that I'd already stucked up on top of that books. That's just an example about like the political side and those that documentary that came out about BBC buyers.

And I think that's really interesting because it almost created a loop of misinformation that shifted the the outlook of politics because I think that played a part in. They said with Scotland And the BBC own Scott was Scottish BBC as well. So they're able to pump out certain information and only really show them what they want to see.

So I think that played into the SMPs wanting to actually break away. As well, So it can have like such a yeah impact. I mean, I, when I was in southern Ireland, I had friends watching the news from both the UK and from Ireland in order to distinguish what's really going on.

Yeah, yeah, it's really interesting. Yeah. Here. And I also think, Misinformation has health implications. Um, I know that there is a group in America who don't vaccinate their children. I think it was maybe last year the year before where there was an outbreak of measles. Um, because this community don't vaccinate their children and I think maybe one or more of them caught measles and stuff like that And by that time it can actually lead to death.

Yeah. And so, I think, That's part of it at like, within their community. They have these kind of beliefs that, if we've vaccinated our children, it can cause deformators later or whatever they does. And they believe it. Yeah. So In the long run. You know, it has help implications not only on their children, but on everybody else who's around them.

Yeah, it's true for the public health. Yeah. And then obviously knocking result of that is then break down in trust when it comes to where do you actually find like information? How do you have confidence in what? You're reading is actually valid but yeah, yeah the sources, it's like one of the text on there, the ones that were tripled jabbed died.

There was more deaths with the triple jet but like when it was all going on and said to my husband, you know, the reason that the triple jab is because then the most vulnerable. So they've got, you know, so sort of como more abilities. So they're probably more likely to die from one from the amount of the whole more businesses because they had COVID in the last whatever 28 days it was on class.

That's so, yeah. You know it's yeah, yeah. So if you need to know I wouldn't do and Not very joke, public would have seen that information and so if you know, bunkered the cells in the house and so, no, it's true, it's true. The headlines are always the truth.

And even when they are kind of trying to be honest, they make it so simple that they've taken away the actual truth of the story and find out a lot, especially when you find the articles that say, researchers have just discovered often. That's not what the research it, you know, and he finally such as going what he's saying about my work, you know, but one of the other texts was City.

Calm, you know it had a minor cardiac arrest. You don't have a minor cardiac, you have stopping. You know. Yes. And the heart attack could leave to a cardiac arrest. Sorry. For we moved on that Every single one of every single one of those texts was misinformation or yes.

Yeah, that's why I thought, no, that's why I thought. No, no. Yeah. And that means some of the Headings didn't match that the actual text. So yeah. Yeah, no, no, no, yeah. Then you leave here, you'll never know. That's not true. We're really obvious. But yeah. So I mean, one of the things we're showing you shown you a tool that we've we've got that, we think can be useful, but what do you currently do when you're looking at something?

How do you check the accuracy? Or do you change the accuracy of what you're reading? Yeah, I do. I like information. So I like to read a lot of different things. I mainly used Twitter. I mean, in terms of social media, And sometimes you can read something, that seems A very Plausible.

And then when you look into it, you find that it's not So yeah, depending on the type of information. Up. Well, I always like to use Google as well. A two verify what I've read to see if any other articles. That is speaking about that particular thing. Um, And if it's true, you tend to find that, you know, they are several articles It's not alone.

It's not yeah. Because if it's the only article that's the chances are not true depending on how sensational it is. Yeah. Yeah I tend to track sloops website as well. Okay there's some kind of bolic story just but then again you don't know how accurate the information within that site as an independent site as well, right.

So yeah quite often it is hard to know like because you can once slightly said like Google is the kind of go to option but then what do you find off the back of that and if you can't yeah. Trust organisations such as like the BBC to provide accurate.

Correct information. Yeah. Then what is a definitely do you create, can you go? Yeah. Yeah. Who do you trust that? I mean, do you find yourself in that position, like not knowing, you know, whether there was to trust what seem to be genuine organisations that you trusted in the past.

Book a lot. So, Or people share, and share and share. So I go on the original post, And they fits like three years ago you thinking why you why posting this now why? So but yeah, you read the comments and things. And if things out, I don't I don't share, you know, if the dogs been sort of missing for three years, it's, you know, He might have found a new home.

Yeah. But yeah, so I was checked dates like so fact fact checking as well. Yeah, checking days. It's a good one. And yeah. And also I think You know, when you look at different articles, they are targeted towards a particular audience depending on what they're writing about. So I think sometimes you just have to think about it.

Like what what are they really trying to tell me and is what they are trying to tell me true? Um, so that you can look into it. Because on the surface of it, you know, some of the articles seem Hi genuine. And then, you know, you'll find that the particular things like, you know, like we've done with a tools, it's the language that is used.

To kind of like stir you are. But still your emotion, you know, to actually think all that this is actually happening only to discover. It's not and it's like clickbait isn't it the titles. Yeah, as Nothing to do with the content actually content. So let's see entitles. You kind of?

Yeah. And also lots of learning when you get articles like that. There's a lot of like repetition throughout because essentially they're doing advert placement throughout and they want to draw your attention for as long as possible. Yeah. You have like a little snippet and you have the big. Yeah.

And that's a little, it was just obviously trying to stir. You are, Do you think you've got like a good sense? Just, Know intuitively that, you know, you recently. You think that doesn't that doesn't seem quite write their language, doesn't seem what is it about? The language particular jumps out that you makes you doubt the content so it depends on what it is about say for instance.

You know, like when we look at breakfast, you know, they're taking our jobs It. So, you know, there's kind of like ownership there, you know, like in our jobs, you know. First that's yeah. Like feminists. Yeah. So somebody's taking something that belongs to you. Yeah, you know. Yeah, yeah.

So it's kind of like, in these articles, they, they give a sense of ownership to whatever it is that the talking about, If you look at even what's happening in America, the moment. It's the same kind of campaign that's going on, you know, like You know, we need to make our country great again, protect our children exactly these people, I've stopping us from making our country great again, So like, you know, if you're not doing anything, it's like, you, you are allowing people to take away something that belongs to you, you know.

So I think that's the kind of language that is used. To get to get you to feel like yeah, this is my. It is being taken. Inside, Exactly. So, it kind of like stairs you up to fear to anger Because it's yours, you know. Yeah. And I think using one of those and that, you know, I know there were fate but, like, 95% of jobs taking up my foreigners and I think the term foreigners will insight a certain You know, group of people.

Yeah. And read it and then they would pass it on and all the misinformation. It's very effective and using that kind of fear. Yeah, that was, that was a headline that had later been corrected hadn't said I had to go to. Yeah, I had to go. Yeah, she went back to find the the body.

Yeah. But it I think the corrected to be something like 95% of new I mean of jobs, taking in the recent have been taken by people who but it's like, yeah obviously it's going to be that way. It's not 95% a job is not equal, 5% of like the the new jobs that have been put out.

Well yeah, I watched to program you a few years ago before COVID and it was in, it was BBC Wisbeaching in Cambridgeshire where all the locals wouldn't have the farm work because it was, you know, low pay. So they were, you know, paying sort of these and you sort of people that come over and whenever 2004.

Yeah. And they were working the land. Yeah. Because the locals it was been ease them. Yeah. Yeah. Boston and Portuguese. What is a huge project? Yeah. Population. Now, because of that choice, not to go and pick the cabbages or whatever it is. Yeah, the fruit. Yeah, I think it's quite recent because think about Um, the government had to charter a plane from One of the Sen European countries to come and pick the fruit and stuff.

Because there was nobody nobody here. Nobody here to do it. Yeah. I mean I I'm volunteering for The place in Long Eaton. No because all the refugees homes in the hotels. Yeah. And they started going to local churches and they're doing holding workshops now. Um, because warm chap is a bike mechanic.

So we was asking people to take all the bikes in and you know, do a little repair like a clear and he was giving back. Yeah, you know, that's the flame. Class. Really good. Positive. Nice to hear possibility. Um, what kind of information do you think? Or sources of information, do you think is most prone to being misinformation?

So, Um, on their specific publications that you can think of or domains like is it news or science articles or blogs or gossip magazines or you know, whatever you can think of? Where do you think is the most? Not sure for big pinches assault for everything I read in here.

Know, i think the most widely read. Own social media platforms. So you're looking at Twitter, Facebook Here, Those are the ones I know of the most, where there's been quite a lot of misinformation, just kind of, like, put there because You know, once one person shares 20 people, you know?

And article can get shared so many times. And by the end of the day is fact, Even though it's not just have to say three times. Yeah. Yeah. Yeah. That's frightening, isn't it? Yeah, so, okay, so the major social media platforms, I think that's this. Some obviously really prime examples that from like the daily males with a Mac and Mark Clara and, you know, just get to slight young Cardo story.

It's that kind of just stretch from the truth where it's, it's not even necessarily information misinformation as but this is just so a concept that some individual has come up with and tried to stretch into a news story. I'm so specifically, the Daily Mail is 12. Yeah. I mean, that's where some kind of primary examples of concerned and I'm probably sighting things from like have I got news for you and the examples that they would pick up because they are quite You know, as a complicity show, they are quite good at establishing that kind of tropes of missing information that are out there and making light of it.

Um, so yeah, you fail. Yeah, pop the daily meal on the list. I like to see it written up there. It belongs. I mean that's fair enough. Any other papers? I mean I can remember there's a paper that doesn't exist anymore. My right the A London bus or found on the moon and Freddy's story my hands just I think it was so the daily start.

I don't think if. Yeah that was that was just fantastia stuff, you know, beyond. But when I think now what gets put out, you start to think maybe there's a place for it again, you It. Yeah, I think with it like obviously got Fox News as a matter of yeah as well.

And medium and moment. Yeah. But I think that's why. I mean there's this there's not a sight or you know an outlet that comes to mind, that hasn't been subject to this because you can have an individual who's creating misinformation to get that out there as a story, you've got the editor but it's got to go through and they can choose wherever or not, you know.

So there's it still climbing the rights before it reaches the public. Yeah. And getting through. Yeah that's it. And it's yeah, it's not just one person has to agree on that. So there's a gender to start with and then you have to us what is the agenda of that missing information?

So if it is Article to create fair. So either Vacovan and I'll fight that. Then yes, that might be divisive. But again I think the majority of mr. Information is political because there is a reason that that's been put out there. What is the purpose of this? What does it the person who wrote this has been trying to drive you towards?

Because it's yeah, I mean, I think like a non example of it is the story about like the goat with two heads because that's not inciting them, a really not, I mean, nothing's coming off the back of that. No one, yeah, going to feel something, I might go, oh, whatever it might be but it's not impacting, it's not impacting the social group.

Yeah. Yeah. Think another example was when the queen died. Though, it wasn't sort of. Anything, it was the fact that he reads was in black, it got the black tie on hours before they said that she died. So I suppose it's actions as well. Yeah. It's sort of Because I said, she's died.

Just thought you were like, hello. Yeah, there's some people were monitoring the And REF North Holt from when they were going up to Scotlands they were tracking the You know the helicopter than everybody going on? Yeah before so yeah. And I think to a certain extent, A none of the Of news, publications are immune to misinformation.

You'll find that to a certain degree, they can put some misinformation out there and and in the form of the language that they use on particular topics. Um, and they can push it out there also depending on their agenda. So, Like all these publications, they all have. An agenda at some point.

They can have maybe a party that affiliated to And they will push that in, in the way that Yeah, in the language that they use on particular. On public you know put particular topics I think So. You said it may not even be misinformation. But the language do you think it's skewing?

Is that what you said? The language is somewhat skewing maybe. Yeah. Yeah. Trying to force the point of view. Yeah. Because, you know, Adding a word or subtracting a word can give it totally different. Meaning to the article. Yeah. Yeah. So it can, you know, It'll be subtle things like that where they can be like, oh it was a mistake.

Yeah. Yeah. Record numbers. Yeah. We'll put the word back, you know. Yeah. You get a lot of like the product packaging. So like language loop holes of, you know, dermatologically tested. Yeah. As being able to say that's if people think there's some weight to it but it's not that it's not still brooding and it's really trial.

Yeah. This really say anything about the outcome. Yeah, of that trial. Hello, I'm glad that you all wise to this. You know, when the patent at but says and he's the science bit, Oh, And then they invent the whole bunch of word. Um, so with the tool you use, did you find it?

This is a two side. Question, easy or difficult. I mean those who found it easy shout now, see, easy. Okay, no, please, any difficulties at all. Yeah, now we want to know what difficulties you. You may have had with it. I mean to use it, it's easy to use but I like her indicated earlier like reading through the stuff.

It depends on where you are like in terms of Her you educational, arguement and stuff like that. So, To someone else it can be like, oh yeah. I totally get it but to somebody else it means absolutely nothing. The big long words. Yeah the headings of God in terms, I had to be explained.

So yeah, anybody but one of the things I liked I think on On one of the What was it? Is it on subjectivity? Like any time, it went above a certain figure, the colour would kind of like change. Okay, so obviously like if you're quickly looking, you're seeing that.

Oh, The colours different. Let me have a look. Okay. So the change of colour like capture your eye the gradients. Yeah I got I think there's something in like actually seeing a different colours in one thing in yours being obviously, somewhere on that spectrum, be helpful. Yeah. Okay, it wouldn't even necessarily have to be like the traffic like colours.

You can do it in line with whatever branding colours, you choose, and just having that as a scales. So that then you're not providing connotations of red as like an angry or like danger colour. There's more of just as a, it's just a high level that yeah. Yeah, Chinese community, where there is a lucky colour, That's a very close.

Yeah, at one point, we had a tick instead of done. It was like women but that particular makes you think that it's all okay. Yeah, done. Yeah. Yeah. And anything else that you found difficult with the turtle are dyslexic and I found it quite hard to just get the chunks of information going up and down like that, okay?

So like when I first, the first two times I've run, oh, cross the Dunbet. Firstly, I'll have to come and get my head round. Right was the Understanding behind the terminology of a headers for this and how do they apply to the overall concert? So what? So I had to try and think differently initially to do that, then add to understand how the information was displayed in relation to the header.

Yes. So it was kind of like Trying to basically try to find patterns to understand that. She's the information that was there. Yeah, I like the third of fourth time using it, I was obviously able to kind of just scan down a lot quicker, but then I was trying to understand how the information is displayed, how the the quantities and the values associated and comparative or relevant.

So I would say I mean, yeah, it's easy enough to use in terms of you. Actually, I perspective if you clicking your button, you're accessing that detail. But yeah, in terms of content and display that I think it. Yes. Simplicity. I mean if you've got that information there where it is that like high level tax then yeah have that click more button so you can find out that if it's not going to impact you to display that, but I do think it's got to be something much more.

Is it quick to absorb? Because you don't. Yeah, like I said, you don't want to read through all that information where it's taking you longer to assess that, and it has to read the article. Yeah, that that's definitely, okay, that's the numbers that. Yeah, it's not all. Yeah. Definitely.

I agree because Together information. You're having to click on the done button. Whereas if it's just that, you know, you're able to scan Because I'm thinking of more of myself the way I use. On the computer. I don't have time to be clicking on things, you know, like when I'm reading through articles, I'm just reading through and unless if something Catches my attention.

I'm just going to really keep going Exactly. Yeah. So I suppose it also depends on people's reading habits like, you know, some people might want to click click along, But personally, the click clicking. It gets in the way of what you're trying to achieve. Okay, exactly. But if it's highlighted there, then you're going to get curious and you're going to want to see what is it about, right?

And if you don't want to see more the highlighting there, yeah. Take care of first need of like yeah. Exactly. Okay, okay. Um, So I've got questions here, would you would more information of helped you understand? Well, you've already kind of talked about what information, how you would want to lay.

It sounds like it is literally, layering of information, isn't it? Making the initial stuff, very obvious with the potential to seek more And not wanting to have to click more than necessary to have that knowledge of, is it okay or not? Tell me for missing anything. I'm just trying to paradise.

Yes. Do you have any concerns about using the tools? So if it was often to you or you bought, it was free or whatever and you could use it, What would stop you if anything you have worries about having it on your computer or how you would fit it into your day?

The hospital to over analysing language and then becoming Of two critical when I'm reading things that are genuine and then disbelieving everything that's all misinformation. Based on so and things. Yeah. So Yeah, maybe over analysing for me. Do you think you might do that? If from Ade? Yeah. Yeah, stop.

I'm already gonna be doing it looking for like and stuff. So, Love it. That though. And I think also understanding like The baseline of how. How it works, like Um, in flagging, certain things is the program being biased, you know? The people who've created are they wanting to me to think a certain way?

You know, so understanding the baseline of how it works. Like what is it looking at? Is it looking at specific language? Is it browsing through like articles who was happening, you know, so they kind of understanding Could could help. So yeah, we didn't give you all of the intro to the tomb.

Did we say you would want to see? What is it doing? How is it doing it? The glossy for all the terms that it uses if you have to use that language? Yes, yeah, yeah, that when you said about creating that buyer, like, with one of the taxes that I read through create that false positive but it's a transgender.

Yeah, and use that as a, you know, as a negative towards the articles so myth, you know, if it's not picking up the detail like that. So somebody could read that and you know, quite an abstract concept but they can then take that as the travelling just the negative and we have to go and extremely tip or something else.

Absolutely. You're right. Yeah, you could easily he would exploit something like exactly. Yeah. And that's what I mean that it comes. Yeah. An issue for a few guys, as a, from a developer, our own perspective because you then have to just know what we want to happen. Yeah, really.

Really useful. Yeah, that's negatives. Well we

All come out. Yeah. Of the systems, right? So do you trust the tool to flag misinformation or flag language? And it's often found in this information, come back to my my caveat about flagging language. That's associates. Misinformation, would you trust that tool to do such? Do you think it can flag language?

As I see this information to your satisfaction is currently say, Time. Okay, so i want about qualifying and just on yes some of the false positives and negatives that came up based on wording. There was some And which was expecting to me since, but there was some kind of what looked like contradictory information and based on how something that was displayed in a minus result of other things with positive.

So making you kind of question, actually. Which pop? Which was a result, even me. What was the result means? So I'd say Big because I obviously anything is only as good as the data that it has to work on. So, obviously, at the moment, these further development on the language side because, yeah, it's picking up, ER, at the end of the word as meaning something, that it's not and then you got problem, right?

Haven't you? Anything else and the other any other issues? Up around trusting the tool to flag. Language related to misinformation. Only the headings. I think there's been picked up before. I think English isn't you first language? Be nice pearlitatives. And yeah comparity and subjectivity. You know, subjectivity is very subjective.

It's helpful. Yeah. It's amazing. Kind of understand. What do they mean by that? But yeah so the language definitely needs like sister. And or defining, clear way. Um, what else can you think of things that would help you to trust it more? I mean, we've talked to, we've already mentioned, some, Is there anything else you think?

If you did this, then I would really be up for it or if it look like this or because then it in a certain way, I'd want the results. I think, when you Am apply the extension and you turn it on each time. It might be worth building in just one caveat message that as a reminder that you know, for your own liability and indemnity like as a reminder, just this is A suggestion.

This is based on information or just, you know, one line of tax that kind of covers you. And also makes people away. You know, this isn't definitive this just because you get a high score on this. It doesn't mean that it's not true. This is just a disclaimer, a display really isn't it?

Yeah. No. It's a good point to come cover it. But every yeah, each time because it is each time. You're making a judgement. Yeah. So you probably needed there. Yeah. I need your occasion. Yeah. Think, you know, like with the way like and anti-virus runs on your computer, Every time it comes across something that is harmful.

It either. A pops up and like you Oh yeah, it pops up and flights. You. So in this instance you know like we're having to click So if I'm reading an article say for instance. So instead Of me, having to click to check. Know, is this true is? It's not true.

I think something similar but obviously you don't want it to be popping up every time so like Maybe in Bills on the side. Yeah. And, Wow, we've talked about colour and stuff because the east, the east, the But ease of usage. I think is the major major issue. Yeah.

So everything we can do to improve that UX, isn't it? Yeah, because you can simpler. And yeah, because you have to think of all the people who are using Web browsers and stuff like that. Do they have to time to explaining? I thought they do. So click reduction exercise is required you and reduce the number of times, you have to go back to it and maybe show you It's all.

Yeah, the is of usage here. I mean the moment you've kind of got it as a two-step, love living information, but what she click done, you could you've got the list with an overall percentage or number next to it and then it's the click through again, which gives you that up a bit but you need the first the first part being something indicating on that.

I've had a bar on the browser. Yeah. Because yeah, I don't think people click into it. They need about what information. But then the difficulty is based on like a colour rating. Let's say, People are making an extremely quick judgement about a large piece of information potentially. And then how accurate is like gonna be.

So the boiling it down. Yeah. A little bit more small, black and white as part. Yeah, because we need to think five stars is five options, traffic, light brings you down to three and yeah, no, look at the interpreted differently. Yeah, it could be a different lighting and that's almost like always like an idea was a spectrum because it allows for maybe the flashing the whole event.

But then also you've got people with different Um, Disabilities that the flashing could actually trigger, you know. So it's coming up with something that is Universally, except I'm a dial. Because then you can representative. You don't have to pick a number. You don't have to dialysis spectrum ideas. Yeah, it is.

That kind of having a range. Yeah. But you know, you don't have to then Yeah, it doesn't have to be so by dramatic, you go. 11 and like 11, another 10. Would you would would it be installed? Because would you get you privacy notices than that? And disclaimer at the beginning.

Yes. Yeah, you could give sort of options there and A little bit of what what, you know. We will use the traffic light system or something wants. Yeah, Upon installation. Then at that point we used to have. We had a worksheet together through, which was more complex than what it currently is but it's still got that information.

So. Yeah. And and as you say, there's a lot of tweaking to be done, but that installation information is is really vital. It's nobody wouldn't read it there. When this scroll down, I can send it and for the city here, Can ask for a question to that one. You mentioned that the accuracy of the detection was on the factors that was Kind of decreasing the trust in the tool.

If you had to put a number or range of number, what kind of accuracy percentage would you say, Would make this not a problem. Always stay 100%. But like if significant less and that And that's the native That's always be that question of doubt regardless. Because you again, it's It's based, you know, humans can be wrong software, can be wrong.

So that, you know, before me to say 100%, because that just would be unrealistic. I think I'd take it with a pinch of salt, but say you, if you were showing something maybe 80%, then I'd have more confidence in it but I'd still Double chicken. Double check out, of course.

Yeah. Okay, 80% of social weather expected. Yeah. But what? Yeah, because let me 80% is kind of, I think a human, a good human standard. It's only when you reach into kind of the medical professions where you worrying about life or death, that you're into the United point, nine nine, you know what I mean?

And, and he tend to and then when you doing psychology, you allow for, it's really much. Easy. Oh, so I've got a couple more questions for you thinking about the information of the tool provided. It was so information that you would want that. Wasn't there. Anything else you'd want to see other than what we've already talked about or even what we've talked about but anything else that you wish it showed you.

An overall rating as opposed to just broken down. Yes. So I overall based on this information, okay? Probably discarding. The minus one as well because I just complicated there in my mind. Okay, okay, so maybe the scouting, the negative or not negative, but the miners one's. Okay, Exactly. And i think also just Yeah.

Maybe discussing some of the stuff that was saved and like she said, an overall rating and a little summary like based on the language that was used. A, this is, you know, This is the summary of what I qualify for, yeah. For the right. Yes. Like why is it rating it like that?

Okay. Yeah. So rating in the summary to describe the rating or the reason behind the rating. Exactly. Yeah. Looks and the other information that you would have wanted anything that you thought are wish I knew. It doesn't tell me. I've seen it basically clay over time, but it could be A rating based on trust of the site, overall, based on the data that you've collected.

So how often it Flags into certain. So means that this site is, I don't you come onto the site itself is a potentially misinformation site as opponented, just an article, the, your collation data that will give you that more. So you'll be your personal data that you're creating space.

So yeah, suppose it would be personal to the individual search because it would be plated cashed on that browser. But overall, you would get information on, but it wouldn't last, very sorry. So, that's this one came onto the dailymail site, based on all your users, or all your The, the extension on an article, you would then know that.

Let's say 80 out of 100 articles scored high in in the misinformation side, So you would give the site and over a rating. So when somebody comes on to that particular site, the extension changes to a colour that suggests or something that denotes already that it's a misinformation site, Would be really cool.

So you kind of like yeah. So you start making that judgement straight away. Do I want to then in fast time sitting and reading through these articles? Probably not because there's high level, of course. Yeah. So something like 15, 15, for sake of our good 15,000. Times we've done searches.

Yeah of which 85% of found to have high level. Yeah you just get that information. I think that kind of great stuff that it's actually. Yeah and and that actually starts setting more of an industry standard and if it does become a tool that is rolled out, you know, with a higher users then people can start holding people accountable to that and largely organisation to a putting this information out.

Don't want to have that rating. You know? Because it's it's not down to the individual author of an article to take that responsibility In the editors and to the editor and this management. Yeah. Overall, just top downs, it's take over the world. Up. Yes, Because what we were thinking about last week, Who do you think is most susceptible or vulnerable to misinformation and you guys, some quite southeast picked up?

You know, you told us, it examples of things you've picked up in the whole, this isn't quite right. But who do you think? Moved up Generalizing, you know, who do you think the most sort of susceptible targeted? Maybe? Why these people, I think everyone's a possible to it, but I think older generation and junker generation more.

So, And because It's just, that access to information really, so young, people are constantly seeing this through. You know, I'm verified sites or for social media virus, not regulated, because you can't regulate that level of contact going out. And, I think it's yes it's hard to decided, I don't know if there's specific demographic where we're professions like a male female category.

I'm probably say yeah whoever's more active on the phone's really I was taking in the information more frequently. Yeah, so the more content you see more likely you are. Like for example I'm used to types of social media. I have read it which is how I found out about it today.

And LinkedIn, which are purely use for business. So when I'm looking at a feed on LinkedIn, yes, of course, people didn't like share external links on there, but your last likely to have misinformation to some extent. I'm so just add to pump on what you are accessing through, as well.

Here. I think different communities as well. And people that don't. Maybe get out or they live alone that they can't discuss with anyone else. And you know to say yeah, can't check it out with it. Yeah, one. Yeah, exactly. Yeah. No, that's good. So ice people who are isolated.

Exactly. Yeah, Yeah I think everyone is On susceptible to some level depending on you know what you're looking at and stuff. And, Of because you find, Possibly, you know, the people who mainly read the daily mail, They'll read that, they'll read maybe the mirror. You know. Kind of, like, within the same category.

Yeah, you know. So they're basically getting articles Resolving around in the same arguement. Yeah, yeah. So people's You know, circle groups And stuff. So just depends but we are all susceptible to it. You just depends on what are you looking at? And as you say people who are isolated, If we look at those who've been scammed, you know, the information has come through their mailbox and they don't have anyone to verify it And it seems highly believable.

And yeah. So we will target it. We are. Yes we are. Yeah, and they're not going, you know going through a particular demographic movie. Well he just depends on I think I think yeah everyone is talking towarded but hunt on what the agenda of that it was information is because if it's to target swing voters, for example then your you are targeting a certain demographic.

So yeah, I think it all stems from. What's the agenda of article? What are they trying to sell with this? Yeah exactly. Will be put in certain places that they know, you know, their their people are going to access it. You know, target audience look over exactly in the scamming to factors.

If somebody's falling for a scam one's they then become on the hot leg on the list and right? And that constantly receiving things And it, they believe it, you know, this That's the thing is like, once if identified a weekness, the gonna keep targeting People not to mostly and more emails and yeah, more fishing.

Yeah, and I think we're all from. I think like the target anyone of us are like. And so actually me on a menopausal brain fog day, I will probably just click on something and then, you know, yeah. Yeah, he playing yourself. Yeah, but actually there's something it's so quick to.

Yeah, it's hard for humans to pick up on all, which is why we need tools. There's three to help us with that because it's everywhere, they call you the email, you just try every which year they do, they really do. And now, they have even more ways than they used to have called cold door.

Stop in. Yeah, an old friend is an apple mack user and when they used to ring up for the windows problems, An easy like oh really? And he could be going on for life. If he didn't have anything on 30 minutes letting them like which which button do I press?

He's not and he's on a mark and and then he said, oh, just matter if I've got a man and they put the phone down I already have the time to one more lovely with dad would have done. Love it. I love it. And well, I'm gonna stop there because you answered all of our questions and I really appreciate your time and you've been wonderful.

So I'm gonna stop on here. Give it really, really helpful. You give us months. And thank you so much. It's a really good.